LOS ANGELES–()–WWP Beauty, a leading provider of cosmetic packaging components, tubes, and full-service turnkey beauty solutions, has hired Robin Fritz as their Senior Strategic Sales Director for their Beauty & Wellness Accessories business category. Robin is joining WWP Beauty during a major period of expansion and growth and her new role represents a major step forward for the company in growing the accessories sector. This expansion of capabilities into the accessories category is a major step forward for WWP Beauty in solidifying their role as an industry innovation leader and full-service provider.

Robin is joining the company with over 12 years of sales experience. Throughout her career in the beauty industry she has developed a portfolio of successful projects and developments, specializing in the accessories space. At WWP Beauty, Robin will be expanding the company’s current offering of creative beauty and wellness accessory solutions to meet the growing demand for self-care tools, skincare accessories (jade rollers, micro-needling tools), sleep essentials (sleep masks, satin scrunchies) as well as cosmetics accessories (brushes, makeup bags) with a focus on sustainability. Robin will work cross-functionally with the WWP Beauty packaging and formulation teams to align innovations.

WWP Beauty CEO, Josh Kirschbaum commented, “We are delighted to have Robin on the team. The expansion of our Beauty & Wellness Accessories capabilities is a reflection of our growth as a company and our commitment to offering our clients a one stop, full-service solution for all of their beauty needs. We are confident that Robin will service our global client base with future-focused solutions in the Beauty & Wellness Accessories category.”

About WWP Beauty

WWP Beauty is committed to developing future-focused, sustainable solutions for the global beauty industry through close collaboration, exceptional agility, and unparalleled scale. The company’s full-service offering of formula, packaging and accessories, paired with their in-house manufacturing capabilities allow them to stand out as the source for everything beauty. Through a worldwide team of beauty experts that span across North America, EMEA and APAC, WWP Beauty offers their customers global support at the local level. To learn more visit our website at www.wwpbeauty.com

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