Vista Land & Lifescapes’ works speak to its prominent place in the real estate industry in the Philippines, and its leader’s determination to provide a beautiful home to all Filipinos.
Manuel B. Villar Jr., Vista Land chairperson, did not come from money. Looking at how the company turned into the country’s premier homebuilder in its over-40-year history, some competitors and consumers might forget that. But, in how the company has behaved to provide homes for every Filipino, in how it has innovated to provide more inclusive options for even the lowest income earners, the chairperson’s acknowledgment of his roots and compassion for the least are evident.
With a nationwide presence in 147 cities and municipalities in 49 provinces, Vista Land is unrivalled. But its portfolio proves not only leadership but also a dedication to the advocacy for every Filipino to own a beautiful home. Vista Land has created beautiful homes and master-planned communities for every segment in the market.
Camella: A timeless favorite
Camella has been a well-loved brand in housing. Established in 1977, it has provided homes to the affordable and middle-income housing segments in the Mega Manila area. For over four decades now, it has helped a large chunk of the population afford a beautiful address. With P5 million and below, people can take root in high-quality homes and world-class townships.
Investing in a Camella property gives people a five-point advantage.
First, they buy well-built homes in peaceful communities with well-maintained surroundings. Second, each development is built in carefully selected and attractive locations close to commercial centers, government services and other key establishments. Camella townships are also self-contained. They include commercial centers, malls, restaurant, drugstores, and supermarkets, even schools, office buildings and hotels. Safety and security are guaranteed with high perimeter fences, guarded entrance gates equipped with CCTV and round-the-clock security. All these lead to the fourth guarantee: a Camella home is a wise investment, likely to appreciate over time. Finally, understanding value for money, the brand offers flexible schemes in payment and financing to those who truly want a beautiful home
Live in any of the classic, elegant homes. In the Camella Homes Series, you can look at models that fit any family size. For levelled up options, look through the Panorama Series.
Units are also adapting to the demand for heathier homes. The Camella Grande Series provides spaces that can benefit mental and physical wellbeing. Units feature Camella Eco-Bins, disposal mechanisms that help homeowners manage their waste in a convenient and eco-friendly way. Finally, apt for the new normal, the brand is offering Camella SmartHomes.
Lessandra: Beautiful homes for a fresh start
Still in line with its mission to elevate Filipinos’ lives, Vista Land came up with Lessandra for the broad market segment. The two-story homes – from 36-sqm Arielle to 50-sqm Frielle – are priced from P1.4 to P2.5 million.
Despite this, they are quality and aesthetic homes built in convenient, safe and secure locations. Proving that the line is a great proposition for Filipinos, Lessandra is now a key player in the real estate industry, existing in over 40 areas nationwide. The Lessandra home signals a fresh start for many.
The brand anchors itself in five pillars: Easy-to-Own Housing, Maaliwalas Community, Accessible Location, Guaranteed Safe and Secured, and Affordable Homes.
Homebuyers can easily take a Lessandra property because of flexible payment schemes and a seamless digital buying experience. To look through the homes, take the Lessandra Virtual Home Tour on the website or install the Augmented Reality 3D (AR3D) App. Reserve a property through the Online Reservation Portal, which also features an interactive map to view specific lots and blocks.
The beautiful homes and the inviting amenities imbibe the Filipino aspirations “angat” (elevation) and “aliwalas” (serenity). All Lessandra developments are in progressive areas, allowing residents to live to the fullest – close to the metro and to the people they value. Communities are secured 24/7 with high fences, CCTV cameras and round-the-clock security.
Finally, the price points and payment schemes make the dream of owning a beautiful home truly reachable. Instead of spending money on rent, many people can now begin paying for their own house.
Communities Philippines: Beautiful countryside homes
Headstrong Vista Land has established Communities Philippines in 1991 to ensure that Filipinos outside Mega Manila and in countryside locations nationwide can also work towards quality properties they can call their own. The subsidiary offers beautiful homes in the affordable and middle-market segments primarily under the Camella and Lessandra brands.
Through Communities Philippines, the beloved homes and lifestyle prospects (and the same guaranteed advantages and pillars) have been made available to secondary cities and other promising areas.
Priced between P0.8 million and P3.5 million, and offered with workable payment arrangements, owning a beautiful home has become accessible for so many people in so many places. Communities Philippines has enabled Vista Land to bloom across the country, providing Filipinos with great addresses closer to their hometowns, a very attractive proposition for overseas Filipino workers and many other hard workers deciding to pour savings into dwellings.
Provincial development efforts started in Cebu, Cagayan de Oro and Pangasinan. Now with developments everywhere – from Tuguegarao City in Cagayan and Puerto Princesa City in Palawan, to Bacolod City in Negros Occidental and Butuan City in Agusan Del Norte, among others – the company sends a clear message that dream homes are for every Filipino, not just for those residing in Mega Manila.
Lumina: Serving every Juan
Lumina, Vista Land’s mass-housing brand, finds its raison d’être in the Philippine housing deficit. The number is at 3.9 million units and could rise to 6.5 million in 2030, per the Subdivision and Housing Developers Association Inc.
With Batas Pambansa 220, the government encouraged the private sector to engage in the development of economic and socialized housing in both urban and rural areas across the country. Compelled by a strong sense of citizenship, Vista Land responded with Lumina.
Lumina, which started in August 2012, has provided beautiful homes to the socialized housing segment, which includes minimum wage earners. It offers single- and two-story models costing just between P500,000 and P1.7 million. If qualified by Pag-IBIG standards as a “low-income earner,” a buyer can pay as little as P1,898 a month at 3-percent interest for a brand-new home in a safe and secure Lumina community. Staying true to the Vista Land promise, the communities are self-sustaining, with amenities like multipurpose halls, basketball courts, mini gardens and playgrounds; and spaces for future commercial areas. All locations are near major road networks, transportation and business hubs, and essential institutions.
Lumina aims to rank among the top-listed residential housing developers in the country through its roster of value-priced and quality homes, and on its way it is: In just eight years, Lumina already has over 50 developments in key locations across the country from Cagayan and Isabela in the north to Davao del Sur and South Cotabato in the south.
Crown Asia: Premium homes for young professionals
With Crown Asia, Vista Land has been a leading player in the upper and middle-income housing scene, especially among the younger set. The brand, established in 1995, comes with the promise of premium living amid themed communities. The subsidiary captures the grand and convenient life, an attraction for young professionals as it appeals to their aspiration for a sweet, modern, beautiful home.
Offerings range from P5 million to P12 million. Crown Asia developments offer premium two-floor homes with a total floor area of 84-242 sqm. The design and construction allow for the homeowners to renovate or add extensions to the existing structure, indeed fitting an owner with a lot of room for growth and a promising future ahead.
The addresses are best known for architecture and aesthetic elements inspired by some of the most picturesque places in the world, the Italian-themed Ponticelli and Citta Italia in Cavite province among the shining examples.
The former takes the vibe of Italy’s countryside towns. The development, in its first phase, has 336 units. A second phase will add 330 units. The latter is designed after Italy’s “old world” communities. It covers 102 hectares and is currently on the 18th phase.
Both developments provide convenient access to Metro Manila, the rest of Calabarzon, and various commercial, recreation and entertainment areas nearby. All other projects share the elevated lifestyle the two champion.
Brittany: Scenic luxury homes
Transforming the most scenic destinations worldwide into homes for the Filipino people – this is how Vista Land’s Brittany stood out. In thoroughly and creatively recreating the beautiful settings elsewhere in the world on our shores, it has come up with some of the most innovative and awesome luxury homes in Mega Manila nestled in magnificent, master-planned communities. The brand, founded in 1993, has taken charge of building luxury houses for the high-end market segment.
Brittany is the first to conceptualize and execute “dream home” communities that dovetail with the expectations of the privileged few. Residences cost P12 million and over, a price that gives a buyer a typical home with two or three floors, and floor areas between 200 and 625 sqm. Its portfolio includes Amore and the Portofino projects in Alabang; Georgia Club and Augusta in Sta. Rosa, Laguna; and Crosswinds and Alpine Tower in Tagaytay.
Portofino is an Italian-inspired upscale residential development comprising 300 hectares of the 1,500-hectare master-planned communicity Vista Alabang. Crosswinds is the company’s first leisure development project, featuring Alpine detailing. At an elevation of about 750 m, it offers priceless vistas to its residents.
While awaiting tailwinds in the high-end market, Brittany is innovating on its existing projects. It recently launched the Alexa-powered smart home series, PWD-friendly home features, ready homes and community video tours, among others. Prospects are exciting for those who want beautiful – and luxurious – homes.
Vista Residences: Great dwellings for the young
Vista Residences is Vista Land’s condominium development arm, offering top-tier properties in Metro Manila, as well as key cities Cebu and Baguio. Established in 2009, the company responded to the growing clamor for beautiful vertical homes for a young set of university students and newbie professionals. In a decade, it became one of the top condominium developers in the Philippines, with some projects now ready to receive occupants. Price range is P3 million to P16 million, a wise investment for those in the affordable and mid-cost market.
Recognizing the diverse needs and preferences of its market, Vista Residences has developed various condominium series. The University Series includes transit-oriented mid- and high-rise towers located within the vicinity of universities. Prime Properties are skillfully engineered and beautifully designed towers in central business districts. Finally, Resorts Properties feature condominiums that espouse a more easy, laidback life. All the projects are designed to maximize comfort, located within walking distance from conveniences, and boast continuous security services.
Vista Residences has ready-for-occupancy projects in Manila such as Vista Taft, Vista Heights, Vista GL Taft, 878 Espana and Crown Tower University Belt. It also has pre-selling projects which include Orwell Heights, Plumeria Heights, Tennyson Heights, Bradbury Heights and Sky Arts Manila. Meanwhile, its move-in-ready projects in Quezon City include Wil Tower, Symphony Towers, Pine Crest and Vista 309 Katipunan. It also has pre-selling projects in the said city such as Hawthorne Heights and Vista Pointe.
COHO: Vertical living revolutionized
COHO – Camella Condo Homes – is an address fit for the coolest urbanites. The brand, now with 25 sites nationwide, heralds the entry of beautiful, stylish and high-quality midrise residential condominium developments in highly urbanized locations.
It both redefines and refines vertical living by creating a “vertical village” – an address mixing the convenience of a condo unit and the vibe of an urban subdivision. That pitch should excite millennials, young professionals just starting out and young entrepreneurs, exactly the brand’s target market. While prices have skyrocketed for condo developments, COHO is willing to provide beautiful living spaces for the affordable and mid-cost segments.
The COHO has its own clubhouse, swimming pool, function hall, fitness gym, landscaped gardens and open spaces. It also treats residents to the unique experience of Vista Land’s communicity just outside the building: malls, cinemas, supermarkets, furniture and hardware stores, and more.
The exciting COHO lifestyle means the coffee shop is an extension of one’s living and working space; the boulangerie is the breakfast table; the supermarket is the pantry; the home improvement store is the toolbox. That well-curated lifestyle experience comes with a five-point COHO proposition: innovations, potential returns, extended amenities, expanding footprint and the backing of industry giant Vista Land.
Vista Malls: World-class community spaces
Vista Land was thinking about community when it established Vista Malls in 2015.
It wanted to create places that could galvanize people residing in Vista Land developments, but envisioned spaces that were more inspired than just functional. They made a commitment to bring to those residential developments a redefined and global mall experience: stores selling the best in food, fashion and local favorites, among others; a mix of the global and local in one place. Vista Malls also welcomed the full AllValue portfolio: AllHome, All Day Supermarket, Coffee Project and Bake My Day.
Vista Mall owns, develops and operates retail malls targeting mass market retail consumers; and develops and operates BPO commercial centers. It now has 31 strategically located malls, 7 BPO offices and 62 community centers, making up a gross floor area of about 1.5 million sqm. The brand also sees advantages in its massive land bank and diverse tenant mix, among others. Its locations now provide a beautiful experience to visitors with state-of-the-art cinemas, lifestyle-oriented offerings and, indeed, a global experience.
These commercial spaces are part of Vista Land’s communicity experience. Just outside the peaceful, beautiful communities, residents can enjoy the urbane, connected life offered at Vista Mall – hanging out with friends over coffee, shopping for new clothes, discovering a good place for weekend meals with family, and many more. With over 40 years of expertise in developing beautiful homes bound by a sense of community, Vista Land has provided an opportunity for all segments of the market to own a beautiful home, and demand more from property developers.
Inevitably, because of Vista Land’s effort to include everyone in the dream, the market has matured. Now, Filipinos are looking for more than just mere residences, and Vista Land – as always – is poised to provide beautiful options.
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