THE WHAT? Jessica Alba’s CPG company, The Honest Company has filed a Form S-1 Registration Statement with the United States Securities and Exchange Commission.

THE DETAILS The document, dated April 9, reveals that the popular personal care and diaper brand will float as soon as practicable after its effective registration.

The company revealed in its prospectus that its 2020 revenue hit US$300.5 million, a rise of 27.6 percent on 2019 figures with the diapers and wipes, skin and personal care and household and wellness categories all performing strongly.

THE WHY? As a leader in the clean CPG movement and a driver in the shift to omnichannel in the space, the company is well positioned to capitalize from these prevailing trends in both the United States and globally, making Honest an attractive investment. The company said it plans to use the funds raised to strengthen its online business and bolster its presence in Asia.

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