In new government guidelines, saunas and steam rooms have been given the go-ahead to reopen after more than six months closed. On average such facilities account for 40 percent of revenue for spas, although according to the UK Spa Association, this figure can be up to 75 percent.
The UK has over 900 spa and wellness businesses, which together generate £2.1 billion and employ 45,000 people. Although popular, massages and facials are classed as ‘add-ons’ in spa settings. With many customers booking in for spa days without treatments, until now many businesses have had to weigh up the financial viability of opening up for treatments alone.
Helena Grzesk, the general manager of the UK Spa Association said, “ We have waited several months to reopen saunas and steam rooms, and the prolonged closure has been detrimental and frustrating for the industry.
“We wrote to the Prime Minister, Chancellor, Secretary of State for BEIS, Secretary of State for DCMS, and Chief Medical Officer on several occasions to request a reopening date and to further emphasise the evidence around the safety of saunas and steam rooms.”
An integral part of any spa, saunas and steam rooms positively affects muscles, joints and bones. Heat can help to remove lactic acid, salt and urea from the body and facilitates the absorption of nutritional substances and oxygen. The heat also stimulates the immune system whilst steam opens and clears the respiratory system, unblocking sinuses and helping the client to breathe more freely.