The Roquette group, a global leader in plant-based ingredients for food, nutrition and health markets, confirms its ambitions in cosmetics with the launch of its first expertise centre in La Plaine-Saint-Denis, near Paris, France.

Designed around an experimental consumer laboratory and collaborative spaces, the Roquette Beauté Expertise Centre will support customers and partners to better address the plant-based cosmetics market challenges,” explains the company in a statement. “This unique site is an important milestone in Roquette Beauté’s development strategy and willingness to be recognized as the B2B expert in plant-based ingredients for cosmetics for the years to come.

The Roquette Beauté Expertise Center will start operating and receiving the company’s customers in November.

Designed to encourage co-creation, experts’ collaboration and knowledge sharing, the new Expertise Center extends over 600 square meters and integrates state-of-the-art equipment, an application laboratory, a testing centre with a dedicated area for sensorial analysis where lab results and prototypes can be evaluated by different panels of consumers, an auditorium, an R&D laboratory and offices for the Roquette Beauté staff.

“Phygital” strategy

The new Roquette Beauté Expertise Center is also equipped with cutting-edge digital technologies such as 360° laboratory cameras to formulate live with Beauté by Roquette ingredients and online with formulator teams at the other side of the world. As part of the “phygital” strategy, combining physical assets and digital technologies, these news premises will definitively accelerate worldwide exchanges and innovation.

Only two years after its successful launch, Roquette Beauté has expanded its footprint, with a presence in Europe, North America and Asia, and developed already 20 brand new plant-based ingredients. This new milestone is key to continue to reinforce our collaboration with our customers and partners and to address the increasing consumers demand for innovative, high performing and natural-based formulations,” said Bénédicte Courel, General Manager of the Cosmetics Business at Roquette.



Source link

Author

Write A Comment

//poosoahe.com/4/3584464