Robbie Williams is launching his own brand of oatcakes.

The ‘Feel’ hitmaker is believed to be eyeing up his latest business venture which could see him create his own secret-recipe range of oatcakes, which are reportedly being poised for a deal with WW – formerly known as Weight Watchers – after Robbie previously became an ambassador for the brand.

A source told The Sun newspaper’s Bizarre column: “He’s really passionate about it and wants to take them around the world.

“They’re a delicacy in his home town of Stoke-on-Trent and he thinks everyone needs to try them.

“He’s tried the recipe on [his wife] Ayda and the rest of the family – and they love them.”

The oatcakes which are eaten in his hometown are often served with a traditional cooked breakfast, usually with the addition of grilled cheese.

For Robbie, the food news comes after he revealed he almost died after contracting mercury poisoning from eating too much fish, with excess levels of mercury known to cause skin cancer and lead to lung diseases.

The 46-year-old singer joked he still considers his brush with death to be a “win”, as he likened the mercury in his system to the coveted music award, the Mercury Prize.

He said: “I was eating fish twice a day and I’ve got the highest mercury poisoning the doctor has ever seen. Do you know what I thought when I heard that? ‘I’ve won!’ That’s how my ego works, ‘I’ve got the highest … did you say the highest? Thank you.’ I literally won the mercury award.

“I got my mercury tested because my wife’s neurotic and she gets all sorts of tests all the time. Anyway, thank God, coz I could’ve dropped dead of mercury and arsenic poisoning.”

Now, Robbie has turned to a vegan diet to avoid the dangers that other foods can have on the human body.

He added: “I went plant-based the next day.”

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