A London outlet centre has announced that it will be the site of the newest branch of a multinational fashion brand.

Icon Outlet at The O2 has confirmed that Next is the latest retailer to join its offering, joining more than 60 other brands in the centre.

The new store is 4,700 sq ft and will be on the lower level of the outlet centre. Next has more than 500 stores in the UK and approximately 200 across Europe, Asia, Oceania and the Middle East.

A spokesperson on behalf of Next commented: “We are very pleased to have opened our latest space at Icon Outlet alongside its impressive existing fashion and lifestyle offering.

“Next continues to make strides in both the British and international retail markets, and this latest store marks a new focus for us post lockdown.

“We are looking forward to welcoming the public to a space that embraces the Next brand.”

Marion Dillon, leasing director for Icon Outlet, added: “Next is a highly relevant addition for our strong family customer base, alongside the best of British and international brands.

“The new store is one of the largest spaces within Icon Outlet and the Next Group and their wider portfolio of brands will significantly enhance our family fashion and homeware offering at Icon Outlet.”

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