Baseball legend Babe Ruth is an all-American hero and a household name. Yet, he is hardly a style icon. In fact, for a sport known globally as “America’s national pastime”, baseball has been slow in conquering the world of Fashion. The baseball cap became its most prominent style ambassador. It wasn’t until players like Derek Jeter and Alex Rodriguez came on the field that fashion industry began to pay attention off field. Jerseys, windbreakers, high socks, the dugout aesthetic started to find their way into editorials and designer collections.
Hip-hop giants were the earliest adopters. Jay-Z boldly claimed “I made the Yankee hat more famous than a Yankee can” in Empire State of Mind and the line rang true. Eminem honored the Detroit Tigers by touring in a Mathers 8 jersey with Rihanna, but it became available to fans four years later. Baseball and fashion played a game of stops and starts. However, Babe Ruth himself said, “You just can’t beat the person who never gives up.” In 2018, a GQ headline read: “Baseball is stylish now!” Finally!
One of the brands that has spearheaded the fashion revolution in baseball is New Era Cap. Founded in 1920 in upstate New York, it helped transform a uniform cap into an international symbol of self-expression through sport and style. Its centennial celebrations capitalize now on proud history of forward-thinking engagement with teams, fans, and artists. The latest drop features headwear and apparel co-developed with Georgia rapper Offset, the Atlanta Braves team and Major League Baseball. The five-items capsule is a passionate shout-out to the city of Atlanta: unique patterns, mixed logos, signature phrases.
“Hip Hop and New Era go hand in hand. This collaboration is for The Culture. It’s proof that little black boys from Atlanta can excel beyond imagination. I can’t wait to see my caps on everybody,” said Offset at the launch.
Given all the extra attention to the state of Georgia in light of its historic Democratic turnout in the 2020 Presidential election, the collection just might impress everybody. Remember, there are no recounts in baseball and fashion.