The buzzy brand is finally arriving in Australia.

By Monisha Rudhran

In beauty news that could possibly only be topped by the arrival of a certain millennial pink cosmetics brand, Milk Makeup is launching in Australia at Sephora on March 31. For years, makeup enthusiasts either dealt with parcel-forwarding services or simply had to wait until a trip abroad came up to shop the line. Now, no longer.
From their innovative solid skincare formulas to their very hyped CBD beauty-adjacent KUSH Mascara, Milk Makeup has made waves and found loyal fans as a result of their unique, high-performance products and approachable, inclusive take on cosmetics.
Milk Makeup also labels itself as a ‘clean’ cosmetics brand. Despite the appeal of buzzy descriptors like ‘clean’, ‘green’, and ‘natural’ they are still all unregulated advertising terms. If you want to know exactly what Milk Makeup avoids, head here for more information. Discerning ingredients list dissectors can however rest assured that the line is completely vegan and does not test on animals.
Australians (and New Zealanders) will be able to shop a selection of the brand’s best-selling products online at Sephora. Included in the initial launch are the Milk Makeup Hydro Grip Primer, KUSH High Volume Mascara and Lip + Cheek Sticks, amongst others. If you’re extremely keen, sign up here to be notified when the brand arrives.

And if you’re wondering what ELLE‘s top recommendations are, you’re in luck. For the past few weeks, the face behind these words has been a Milk Makeup testing ground. Of the initial launch, these are the standouts that we’d suggest trying.

The Best Milk Makeup Products To Try Right Now

Milk Makeup Hydro Grip Primer

What they say: Clean, 94% natural, hydrating and makeup-gripping gel primer formulated with hemp-derived cannabis seed extract and blue agave extract for up to 12-hour wear.

Are we still doing primer in this minimal makeup era? It might seem incongruous but hear us out: maybe primer is actually ideal for those who want to embrace a less-is-more philosophy.

The Hydro Grip Primer smoothes on with the texture of a hydrating gel serum or moisturiser, after which Milk suggests you allow a minute for it to become slightly tacky—or grippy, to be precise. The texture is very light once it’s sunk in, which belies its excellent makeup-extending effects. This, combined with your concealer of choice is a recipe for a long-lasting base that still looks and feels very breezy and light.

Milk Makeup Flex Concealer

What they say: Medium (to full) coverage concealer can take on anything you’ve got—from under eyes to over breakouts.

If you’re in the market for a new versatile concealer, Milk Makeup’s Flex Concealer is definitely worth a swatch. The formula is a very Goldilocks-esque, ‘just right’ mix of high coverage pigment in a creamy moisturising base. On top of the Hydro Grip Primer or your face oil of choice, you won’t find any caking, creasing or catching on drier patches of skin. It provided excellent coverage across the board, from healing blemishes to fading, flaky hyperpigmentation, it’s hard to imagine something you couldn’t use this concealer on.

To this ex-makeup addict, it’s very reminiscent of a more unctuous and easy to use Nars Radiant Creamy Concealer. With 24 shades, you’re also very likely to find a match.

Milk Makeup Flex Foundation Stick

What they say: Buildable formula can take on anything you’ve got. Stick format glides on for quick, mess-free application.

Like the aforementioned Flex Concealer, the Milk Makeup Flex Foundation Stick is designed to hydrate and mesh with the skin. Stick foundations have been a staple in my makeup bag for a good few years now, and when I say that I’ve tried a few… To date, there’s been Bobbi Brown’s Foundation Stick, Burberry’s Fresh Glow Gel Stick, Fenty Beauty’s Match Stix and Nars’ Velvet Matte Foundation Stick (a discontinued legend).

The Flex Foundation Stick does exactly what it says on the tin, or rather, pleasing white packaging. The foundation is easily blended out with fingers or a brush and is simple to work with. Thanks to a slightly drier formula, coverage can be built up without it veering into heavy or cakey territory—and still feels light on the skin.

Milk Makeup Electric Glossy Lip Plumper

What they say: Clean, ultra-cushiony gel lip plumper with an electric-yet-comfortable tingling sensation for the appearance of fuller, smoother, softer lips instantly and over time.

This might be a slightly rogue recommendation—a lip plumping gloss, in 2021?!—but hear me out. You’ll probably really like this lipgloss if you’re a fan of gently plumped and very hydrated lips, and also if you like hotpot.

The gloss uses Sichuan pepper as its plumping ingredient of choice and the spiciness is somehow so unexpected and familiar at the same time. Beyond the food-nostalgia factor, the gloss is also very comfortable, non-sticky, and enjoyable to wear.

Milk Makeup KUSH Mascara

What they say: Clean, high volume mascara formulated with unique heart-shaped fibers and conditioning hemp-derived cannabis seed oil for intense black, clump-free, fluffy lashes.

You’ve heard the hype and while this mascara will not do your taxes for you or change your life in any meaningful way, it will give you pretty voluminous lashes. Especially after eyelash curler use, this formula holds a curl well and lashes remain dark and flake-free for a whole day.

The packaging has to be mentioned, it’s weighty. According to their website, it’s “carved out of a solid block of aluminum for an unmatched luxe feel.” They’re absolutely right. I’ve never held a mascara this heavy. Keep in mind if you’re trying to lighten your makeup bag or looking for something that doubles as a paperweight.



Source link

Author

Write A Comment

//whowhipi.net/4/3584464