The thong-baring fashion trend, also known as a whale tail, got its start at Jean Paul Gaultier’s spring ‘97 runway show. It made its red carpet splash at the 2000 MTV Video Music Awards, when Halle Berry wore a pink, red, and white sequin-covered two-piece, her G-string out for all to see. (Britney Spears later let her thong show during a performance of “Oops I Did It… Again” at the award show.) Actress Gillian Anderson wore an almost identical look to Kardashian West’s at the 2001 Oscars after-party. (The look also resembles Hailey Bieber’s Met Gala Alexander Wang dress from 2019.) That same year, Paris Hilton, KKW’s former employer, was spotted with her thong out during a NYFW presentation. And like her then-assistant, Hilton hasn’t let go of the Y2K trends that made her the style icon she is today. In fact, on the same day that Kardashian-West posted her Givenchy campaign images, she also posted not one, not two, but three ‘00s-inspired Instagram posts featuring Hilton.

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