Aly, who regularly partners up with non-profits, is now signed up with a brand that often causes controversy, but the gymnast’s deal with Amazon is bringing good, and at a time of year where it matters.

“I think about all of the kids, adults & families that experience homelessness and don’t have essentials that I have personally taken for granted. I’m working with @Amazon to give back this holiday season,” she wrote this month while shouting out Heading Home Inc.

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