Today plus-size fashion retailer Dia & Co released a State of Inclusive Fashion Report in hopes of illuminating the impacts of 2020 and driving more inclusivity in the fashion industry.
The report opens with a stark assessment of the plus-size landscape from Founder and CEO, Nadia Boujarwah: “With a smaller base of retail options to begin with, the plus-size market, serving 67% of women in America, has been particularly hard hit leaving our consumer with a retail desert.”
The report points out that though 2020 was a landmark year for representation, there was a drastic reduction in options for the plus-size consumer. This may not feel like news to customers in the size 14+ category, who face the schism between campaign and marketing representation and in-store clothing availability.
Some of the report’s key findings include:
- 100 million women, about 67% of all women, wear sizes outside retail’s mainstream, size 14 or larger
- $24 billion was spent in plus-size in 2020, only 13% of the overall women’s apparel market
- Over 30% of plus-size specialty doors permanently closed in the last three quarters of 2020
- The opportunity in inclusive fashion was over $100 billion at the outset of the pandemic, and Dia & Co believes it is even larger now
Fit remains the top priority for Dia & Co’s community, which is five million strong. As in-store shopping has decreased dramatically, the report asserts, “the key to growth will be a digital experience that allows for fit confidence and discovery to fill the gap left behind by a rapidly shrinking store base.”
The report concludes that Dia & Co remains committed to its roots: “Amazing style is part of a life well-lived.” Whether the fashion industry as a whole will take dramatic steps to serve the 67% of American women who are plus-size remains to be seen.