Founded by Benoît Verdier, Sylvie Loday, and Olivier Royère, experts in finance, consulting, and marketing, the brand opened its first store 352 Rue Saint-Honoré, in Paris, in late 2013. Since then, Ex Nihilo has stood out in the most beautiful niche perfume places: Harrods in London, Tsum in Moscow, Bergdorf Goodman and Saks in NYC. In Paris, it is available at Galeries Lafayette Haussmann and Champs-Élysées, and will soon be at La Samaritaine, as soon as it reopens.

A unique immersive experience

Ex Nihilo’s strength lies in its choice of addictive creations combining beautiful natural materials and innovative synthetic captive molecules, but above all, in the unique shopping experience the company offers – an integral part of its DNA.

Thanks to Osmologue, an exclusive technology aimed to personalize two collections (Initiale and Babylone) with beautiful ingredients, the brand makes almost tailor-made perfumes on request, while adapting them to customers’ tastes.

The Osmologue technology was installed at the Paris store as soon as the brand was created, and then it was replicated at Harrods, in London, and in the two NYC corners. It is also available at the current points of sale in Toronto, at Saks, and in Dubai, at Bloomingdale’s, creating a unique immersive experience.

This original and attractive concept was designed in partnership with the Givaudan teams to offer sophisticated, semi-tailor-made fragrances twisted with beautiful materials selected upstream by perfumers to ensure a harmonious olfactory result. The bottle cap can also be personalized for a real high-end experience.

All in all, Ex Nihilo boasts 42 creations signed by various junior and senior perfumers, including Quentin Bisch, Guillaume Flavigny, Nathalie Gracia-Cetto, Olivier Pécheux… This large choice of perfumes makes up five collections, where the Parisian style mixes with more oriental scents. What’s more, the brand has multiplied artistic collaborations to offer exclusive perfumes or limited editions. The whole range is well-adapted to layering, thanks to perfumed bases and light body and hair mists that intensify fragrance trails.

References like Fleur Narcotique, Venenum Kiss, Vétiver Moloko, and Gold Immortals are the brand’s bestsellers. For example, Fleur Narcotique is highly successful in Russia and Eastern European countries, one of Ex Nihilo’s main markets, alongside the Middle East. Europe and the USA do not lag far behind though: there are about 20 points of sale in North America, mostly on the East coast, from Miami to Toronto, at Saks, but also in NYC – and of course, there is the Lucky Scent digital network.

A global development

After a year 2020 marked by the closure of many physical stores, the brand is about to speed up its development on the international stage, in particular in California. In addition to a corner at Saks, in Beverly Hills, they are planning to open a flagship store in West Hollywood next October.

All in all, the company has scheduled to double the number of points of sale in the year to come. Other than in LA, California, they will unveil a new flagship store in Dubai next September: these two new places will offer the innovative Osmologue technology and will be adorned with Ex Nihilo’s aesthetic codes, with a “local” colour touch. Also with a view to strengthen its presence on the international stage, the brand is planning to settle in Asia. After opening a first point of sale in Korea this year, the founders are now much interested in China, a new playground for niche perfume brands.

Global expansion is not the only challenge for Ex Nihilo. Over the next few months, it will be crucial to adapt sustainability requirements to luxury codes. And of course, there is digitalism: the in-store experience should be put forward on the social media – it just cannot be ignored, to Benoît Verdier – in particular to reach young people and Millennials.

Ex Nihilo will have many other projects to work on over the next few months, including the launch of a new fragrance after summer, with a captive molecule extracted from patchouli: akilagawood. While the synthetic molecules highlighted help preserve the environment, the company has not overlooked the beautiful natural materials that guarantee their perfumes’ quality. And they are ready to make them more widely known abroad.

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While gay men make up the majority of well-known names in fashion, queer women and non-binary leaders remain underrepresented. And though there has been a rise in the diversity of beauty influencers and media, LGBTQ+ women continue to remain less visible.

In honor of Pride Month and at a time when consumers want more queer representation from beauty and fashion brands, here are four founders creating new spaces and brands, which emphasize fluidity, inclusion and representation for all:

Corianna and Brianna Dotson, founders, Coco and Breezy Eyewear

Founders, Coco and Breezy Eyewear.Paul Zimmerman / WireImage file

Growing up Black in Minnesota, twins Coco and Breezy were often bullied and used their sunglasses as shields. In 2009, they leaned into their resilient and creative side and launched their own sunglasses brand — with less than $1,000.

Their unique, eclectic styles eventually caught the attention of Lady Gaga’s team, and in short order, their glasses were worn by Nicki Minaj, Kelly Osbourne, Serena Williams and the legendary artist Prince for whom they created his now-famous “third-eye” sunglasses.

Passionate about eye health and determined to create more inclusion in the eyewear space, Breezy noted, “What we’re doing is bigger than eyewear. We’re creating a community where everyone is invited.”

Emma Mcilroy, co-Founder & CEO, Wildfang

Co-Founder & CEO, Wildfang.Wildfang

A native of Ireland, Mcilroy came to the U.S. to work for Nike as an associate brand manager. Increasingly frustrated by gender norms she eventually launched her own brand, Wildfang, with the “belief that a womxn has the right to wear whatever the hell she likes and be whoever the hell she likes.”

Wildfang started as a Portland, Oregon boutique and evolved into its own label after Mcilroy realized none of the other retail brands they carried reflected the inclusivity and body positivity she wanted. Early brand supporters included Megan Rapinoe and musician Hannah Blilie.

The company made national headlines when it created the now-iconic “I Really Care, Don’t U?” military jackets—in direct response to former First Lady Melania Trump’s.One hundred percent of the profits from the jacket’s sales went directly to the Refugee and Immigration Center for Education and Legal Services.

RELATED: A tale of two jackets: From Melania Trump to Jill Biden

Wildfang continues to build a global following, with fans including Janelle Monae, Lizzo, Evan Rachel Wood and Debbie Harry.

Inclusion and intersectionality are built into Wildfang’s DNA with Mcilroy stating, “I want to know that whatever impact I make is creating a more positive life for people around me and particularly for minorities and people who are underrepresented.”

Tanaïs, founder, Hi Wildflower


Tanaïs is the author of “Bright Lines,” a critically-acclaimed novel which was a finalist for the Center for Fiction First Novel Prize, Edmund White Debut Fiction Award and the inaugural selection of the First Lady of NYC’s Gracie Book Club.

Tanaïs’ approach is multi-disciplinary and intersectional, and reflects their wide-ranging career including work as a community organizer, a domestic violence court advocate, and a youth arts educator. In figuring out a pivot to writing after getting an MFA at Brooklyn College, to make money Tanaïs created Hi Wildflower, an independent beauty & fragrance house.

While researching for their second novel, “In Sensorium,” which explores South Asian and Muslim perfume cultures, colonization and its aftermath, Tanaïs expanded her enterprise with new fragrances, beauty products, and jewelry to create TANAÏS, a new brand inspired by the history explored in her writing.

Tanaïs aims to make products for all, with Tanaïs saying, “Liberation from beauty standards that have hurt so many people is at the forefront of how I create every product.”

Jenna Lyons, designer and founder, LoveSeen beauty

Designer, Founder LoveSeen beauty, Exec Producer Stylish with Jenna Lyons on HBO Max, former president & CD, J Crew.Craig Barritt / Getty Images for Self-Portrait file

Growing up, Lyons suffered from a genetic disorder. As a result, her hair fell out, her skin scarred and her teeth were malformed, all of which spurred her interest in fashion, which she has described as magical in its ability to change how a person feels.

Lyons started at J.Crew right out of Parsons and worked her way up to creative director and president. She created a signature J.Crew style, loved by Michelle Obama and described as “geek-chic quirkiness, “ which also made Lyons famous.

In 2011, while still head of J.Crew, a media storm erupted around her painting her son’s toenails pink in a catalog spread as well as her leaving her husband for a woman. Of being suddenly and unexpectedly outed, she said, “It made me realize how important it is to just be who you are and be unapologetic about [who you are].”

Lyons departed J. Crew in 2017 and forged a new entrepreneurial path forward. She now has a reality docuseries on HBO Max, “Stylish with Jenna Lyons.” She also launched a luxury lash business called LoveSeen and formed Sort of Creative, a studio for beauty, fashion, and design projects

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Murder for Beauty

A tale of murder and intrigue in the most unexpected industry

COOKSTOWN, NEW JERSEY, USA, June 21, 2021 / — When it comes to competition in business, things can get very intense. This is why the expression “cutthroat business” exists, to describe how some people will do anything and everything to get ahead of the competition. But while this can happen in many ways, rarely does it become literally about cutting throats. When it does, however, it can become a whirlwind of intrigue, scandal, and murder, and can make for a very fascinating and gripping story. Such is the case with author Beatrice Cayzer’s tale “Murder for Beauty,” which is about a series of murders in the most unexpected industry: the cosmetics and perfume industry.

Beatrice Fairbanks Cayzer is no stranger to intrigue and scandal, having written numerous books on various subjects and topics that all have their doses of both. Two of her works have sold out and won awards, namely, “The Secret Diary of Mrs. John Quincy Adams” and “New Tales of Palm Beach.” She hails from a very illustrious family, as the descendant of two founders of Upper Virginia as well as the wife of Stanley Cayzer, whose grandfather is Sir Charles Cayzer of Caledonia Investments. She is also well versed in the machinations of socio-political workings being the daughter of the US Ambassador who helped settle the peace treaty of the Peruvian Ecuadorian War.

The book follows the investigation of Kentucky-born Happy Harrow, a clairvoyant super sleuth and jockey who was tasked to uncover the mystery of several serial killings. These killings are happening in the cosmetics and perfume industry and one by one, top executives of rival companies have been murdered, seemingly to make way for a new player in the game. Happy was drawn into the investigation by her neighbor, who is the Queen of cosmetics and perfumes. This sets her off on a journey that takes her to Italy, Monaco, Turkey, and more, all to stop the killer and finally solve the mystery.

If you’re a fan of murder mysteries, then this book definitely belongs on your shelf. Get your copy now!

Learn more about Beatrice by giving her site,, a visit.

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MANILA — Singer-turned-beauty queen Emmanuelle Vera recently addressed rumors that she has gone under the knife as she prepares for the Miss World Philippines pageant.

In an interview with M Pageantry, Vera said that she and her team are aiming for a different kind of “transformation.” 

“Our goal was transformation. We wanted to show a side of me na hindi pa nakikita, na may pagka-humanitarian. I haven’t shown that because I’ve done my volunteer work in private since I was young,” she said. 

“Transformation nga ang peg namin. And people think I did it with enhancements, with surgery. And I just want to clarify that I did not get any plastic surgery,” she added. 

“My weight loss was pretty drastic and that changed a lot. My nose is very, very real, I promise you guys. I got it from my Mama.”

Vera admitted, however, that she has been getting “different skin care treatments, machines, and whatever else na non-surgical.”

She said that she has nothing against plastic surgery, but she has yet to have the time and budget for it. 

“You will know talaga when I get it,” she said. “My doors are not closed to it. But sa ngayon, walang time and budget, and it’s just not a priority for me.” 

Vera is one of the candidates of Miss World Philippines 2021, which will be held on July 25.

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There’s no denying it: Dyson hair tools are the Rolls Royce of styling.

The premium brand beloved for its vacuums has applied their many years of expertise to the world of hair, and the result is a suite of luxe tools to help you achieve salon-quality results from the comfort of home without risking the heat damage that can come along with a cheaper product.

Of course, those premium tools come at a premium price point, with prices starting at a cool $549 for the Dyson Supersonic hair dryer – and most of us would be reasonably hesitant to splash that cash.

Enter: Australia’s favourite fashion and beauty online retailer, THE ICONIC, taking a remarkable 15 per cent off the Dyson Supersonic from Monday, June 21, to Tuesday, June 22. No matter how you like to style your hair, now is the time to snap up the luxury beauty tool of your dreams.

Dyson Supersonic Hair Dryer, THE ICONIC, $466.65 (RRP$549)

Take 15 per cent off

Despite the strength of this powerful little hair dryer (its digital motor spins at up to 110.000rpm!), Dyson has designed its signature hair dryer with the intention of heat control, which prevents damage to hair strands and encourages shine. Air flow is intensified by three times, thanks to patented Air Multipier technology, which allows for precision of high velocity air flow, making styling exact. Lastly, four magnetic attachments make this hair dryer appropriate for all types of hair. Not a fan of the signature pink detail? You can also pick it up with in black, or in the chic Inversed Red colourway with the same discount.

Reviewers say that even if you’re sceptical, the results will impress you.

“I always thought it was a ridiculous amount of money to pay for a hair dryer but I couldn’t believe how great the result was in the salon, nor that I could get the same results at home. I have thick, curly hair and using this hair dryer with the diffuser attachment gives amazing frizz-free results in a fraction of the time of my old dryer,” wrote one five-star reviewer.

“I was very nervous about “investing” in the Dyson hair dryer. However I love it. It truly gives a superior style to any hair dryer I’ve owned before (and I’ve owned quite a few as I’m 49 years old). I have fine hair so it doesn’t blow my hair around, allowing me more control of the style,” commented another.

The Supersonic is on sale at THE ICONIC from Monday, June 21, until Tuesday, June 22 – don’t miss out.


Dyson Airwrap Hair Styler, THE ICONIC, $799

You no longer have to wait for your hair to dry before styling it. The Dyson Airwrap Hair Styler harnesses the Coanda effect – an aerodynamic phenomenon that curves air – to style hair, rather than using extreme heat. In this way, damage to hair is minimised, as is frizz. Like all of Dyson’s remarkable hair products, it is fitted with heat control and airflow technology. Its many magnetic head attachments – 30mm barrels, 40mm barrels, firm smoothing brush, soft smoothing brush, round volumising brush, pre-styling dryer – are all stored in a beautiful case with cushioning to protect your investment.

Does your hair flow past your shoulders? This model has longer head attachments, best suited to you.


Dyson Corrale Straightener, Brush and Comb Set $699

At no extra cost, the Dyson Corrale Straightener now comes with a complimentary hairbrush and comb, ensuring this one pack is all you need to get your hair looking its very best. Designed with flexing copper alloy plates, the straightener flexes around hair to gather it – extra control with less hair damage and minimum frizz. Powered by battery, its cordless design offers maximum versatility.



In short, yes – Dyson tools are less damaging for hair. Most other hair tools use heat to dry your hair or work it into the style of your choosing, however Dyson tools rely on clever aerodynamic technology with minimal heat – resulting in silkier, shinier, healthier hair.


Contrary to what you might expect, the Airwrap isn’t just a hair curler – it’s an all-purpose styling tool. That means that yes, you can use it to straighten your hair, and it’s especially ideal if you want to add a little volume as you go.


It depends on how you like to style your hair. If you like to switch it up, and go between straightening, curling, volumising, and everything in between, the Airwrap is a solid all-rounder. If you mainly rely on straightening and only curl your hair occasionally, you’ll get more use out of the Corrale.

Looking for more tried and tested beauty recommendations? We reviewed the best Foreo facial cleansing devices, and the affordable LED mask that delivers premium results, and the at-home laser hair removal device you’ll love.

Lastly, check out’s Coupons section, for discounts on all the biggest brands in health and beauty, including Estee Lauder, Chemist Warehouse and iHerb.

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Consumer behavior has shifted dramatically over the course of the COVID-19 pandemic. Brand switching, online shopping, and experimentation with new digital shopping methods have become the new-norm. 

This month’s panel

Angela Cretu, CEO at Avon

Fernanda Scozzafave Executive Director, Marketing Intelligence and Analytics at Avon

Katherine Theobald Managing Director at Accenture Interactive

Irina Barbalova Global Lead Health and Beauty at Euromonitor International

Discuss how the industry is responding to the ongoing evolution of retail

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You must be wondering that why Chamomile Tea is trending these days, right? It’s primarily because of the health benefits it offers. This tea is known for its relaxing properties and promotes a healthy sleeping pattern. The herb has a compound named flavonoid which has sleep-inducing properties. So, try drinking this tea before going to bed. It’s a great fix for people who take stress a lot.

It’s important to have 6-8 hours of sleep daily so try to maintain a healthy stress-free life to sleep peacefully. (Image: istock)

For scrumptious recipes, videos, and exciting food news, subscribe to our free Daily and Weekly Newsletters.

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A Nottinghamshire mother and daughter team have fulfilled their lifetime dream by opening a beauty salon together during the pandemic.

Beauty therapist Nikki Knight, 37, found herself without steady work when lockdown first hit in March 2020 and considered a career change.

However, she loved the job she does and her uncertainty led to a conversation with her mum Teresa Faux.

Teresa, a long-time fitness instructor and qualified hospital theatre practitioner, had recently taken early retirement but was keen to work with her daughter.

The pair decided to set up NK Beauty Lounge, in Woodstock Road, Toton, giving the mother and daughter a new lease of life – all thanks to uncertainty over lockdown.

The business is Nikki’s first permanent beauty, cosmetic and personal care business, with the company a truly family affair – including their husbands working hard to decorate their premises.

Speaking on the decision to take the leap, mum-of-three Nikki says it is a “dream come true” and stressed she wants to guide and advise younger female beauty workers moving forward.

“It’s a dream come true,” she said.

“To work with my mum, and for her to be able to enjoy my vision, is just amazing.

“More than anything, I’m really excited to be working again after a year and a half.

Nikki Knight and her mum Teresa Faux pictured outside NK Beauty Lounge, in Woodstock Road, Toton.

“I want to help young girls get the most out of their career, and run their own business.

“I want to see lots of successful businesswomen out there.

“Given the Covid situation, this venture was a massive financial gamble for me.

“But after years of offering mobile treatments and taking space in other people’s salons, I sat there and thought I could do this myself.

“And I really want my experience to help other people.”

A mother to three sons aged between 12 and 18, as well as having a 26-year-old stepdaughter, Nikki decided early on to focus on treatments and products being ‘as natural and eco-friendly as possible’.

The business, which provides anything from massage, waxing and facials to tanning, pedicures and manicures, officially launched on Sunday, June 13.

Plenty of people had already booked in after its launch, including men coming for massages.

Its interior has been designed as a ‘calming pink and blue’ colour scheme, appealing to both men and women.

Teresa, Nikki’s mum and business partner, said: “I am so proud of Nikki’s achievement.

“To get this lovely business off the ground in such a challenging time is quite remarkable.

“And, despite having come out of retirement for this, I am thrilled to be working with my talented daughter for the first time.”

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The road is well-known as the route to Tyrella Beach from the Co Down village.

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A PSNI spokesman said: “The Blackstaff Road near Clough, Co Down, has been closed in both directions following a serious one vehicle road traffic collision.

“Local diversions are in place. There are no further details at present.”

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