Cross-mall cash rebate app BLOOM and ELEMENTS shopping centre have announced a technology-focused collaboration that will encourage customers to spend and earn rewards from now through June.
Over 100 ELEMENTS merchants have signed on to participate in the promotion, from fashion brands to gourmet restaurants to jewellery stores, offering ZA Card and Visa cardholders up to HK$1,350 in rewards through the BLOOM app.
To participate, customers must simply download the app onto their phone and register. The system will automatically detect eligible transactions and automate the full reward redemption process.
“We are honoured about this collaboration with ELEMENTS, a lifestyle shopping landmark favoured by many Hongkongers. This partnership helps BLOOM further expand our network into the high-end consumption segment. Lifestyle shopping and technology may seem to have no association with one another. However, we believe technology can bring shopping experience to a new level and enable more consumers to get a taste of such joy. The tie-up between BLOOM and ELEMENTS will set a bar for the combination of technology and luxury, creating an unmatched experience for consumers,” said Wayne Xu, director of BLOOM.