Alexa Chung’s fashion company has reported lost a whopping £2.3 million and is set for an even tougher 2021.

The model and presenter, 37, launched her eponymous brand in May 2017, but it already appears to be in trouble according to the latest businesses reports.

The Sun reports that shareholders were forced to inject 1.7 million into Alexa’s firm Alpha Charlie Limited, with more money added in June this year.

Oh dear: Alexa Chung’s fashion company has reported lost a whopping £2.3 million and is set for an even tougher 2021

The new figures are catalogued in public documents at Companies House. 

A source told the publication: ‘During the year, the directors prepared a three-year plan and the company’s shareholders invested a further £1.7million in the company.

They added that ‘further funding’ had been raised in June this year in a bid to ‘support working capital.’

The findings do not include the financial impact of the coronavirus pandemic, with accounts going up to March 2020, however, staff numbers were cut from 23 to 21. 

Business troubles: The model and presenter, 37, launched her eponymous brand in May 2017, but it already appears to be in trouble according to the latest businesses reports

Business troubles: The model and presenter, 37, launched her eponymous brand in May 2017, but it already appears to be in trouble according to the latest businesses reports

The source went on to say: ‘This has had a significant impact on the business cashflow requirements which the investors have already supported with a fund raise in June.

‘The lasting impact of Covid-19 is not expected to have a material impact on the business post December 2020 but this is being monitored by the directors and they are aware that if the situation worsens then the current cash flow position may change.’

Items from Alexa’s current collection, as seen on her website, includes a pyjama set costing £250, a £290 maxi dress and boots priced at an eye-watering £450.

Money woes: The Sun reports that shareholders were forced to inject 1.7 million into Alexa's firm Alpha Charlie Limited, with more money added in June this year

Money woes: The Sun reports that shareholders were forced to inject 1.7 million into Alexa’s firm Alpha Charlie Limited, with more money added in June this year

MailOnline have contacted representatives of Alexa Chung for comment. 

Meanwhile, Alexa love life appears to be somewhat more successful, with the star smitten with beau Orson Fry, 24.

After the pair were seen putting on an affectionate display at the All Point East Festival in May 2019, it was revealed that their romance had begun two months prior. 

A source told The Mail’s Katie Hind: ‘They instantly hit it off. Now they’re inseparable and he’s practically living at her place. It’s all moving very fast, but she’s smitten.

Figures: A source told the publication: 'During the year, the directors prepared a three-year plan and the company’s shareholders invested a further £1.7million in the company'

Figures: A source told the publication: ‘During the year, the directors prepared a three-year plan and the company’s shareholders invested a further £1.7million in the company’

‘They’re also not shy when it comes to public displays of affection and were recently seen getting very cosy at the festival. They are very much enjoying themselves.’

At the time, the source revealed that even though the romance was new, Orson had as good as moved into her apartment in Dalston, east London.

Meanwhile, she is said to have been regularly cheering him on when he performed at pubs and small venues across the capital with his band, Soundtown.

Happy: Meanwhile, Alexa love life appears to be somewhat more successful, with the star smitten with beau Orson Fry, 24

Happy: Meanwhile, Alexa love life appears to be somewhat more successful, with the star smitten with beau Orson Fry, 24

Before embarking on her romance with Orson, Alexa had split with True Blood actor Alexander Skarsgard in 2018.

The model and TV personality had previously been romantically linked to Arctic Monkeys singer Alex Turner and Coldplay’s Chris Martin.

Orson, whose father is thrice married Cosmo Fry, 61 – a descendant of the Fry’s chocolate dynasty – graduated from the private liberal arts college Bard in New York, and had been juggling singing in his band with working as a waiter.

His mother was Amanda Aspinall, daughter of gambling tycoon and animal park owner John Aspinall. She passed away in January 2019, aged 61.

Relationship: After the pair were seen putting on an affectionate display at the All Point East Festival in May 2019, it was revealed that their romance had begun two months prior

Relationship: After the pair were seen putting on an affectionate display at the All Point East Festival in May 2019, it was revealed that their romance had begun two months prior



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