Amsterdam-based brand Ninamounah first caught Hadid’s eye during Couture Week in January 2020, when the model stepped out in the brand’s keyhole cut-out top and slinky jersey dress underneath. Taking a seasonless approach, the label deconstructs pre-existing pieces – think pinstripe suits, oversized shirts and motorbike jackets – into its subversive designs, as well as reclaiming deadstock materials. 

Bella Hadid (carrying the By Far ‘Rachel’ bag) and Gigi Hadid arrive at the Alberta Ferretti show during Milan Fashion Week Spring/Summer 2019.

Jacopo Raule

Thanks to its highly Instagramable ’90s-inspired accessories, By Far has quickly achieved cult status – with Hadid (who’s regularly seen toting the Rachel, named after Jennifer Aniston’s character in Friends) among its impressive roster of A-list fans. The eco-minded brand ensures its materials are responsibly sourced, as well as placing an emphasis on craftsmanship and reducing waste. 

Hadid was an early adopter of Los Angeles-based label Aya Muse, regularly wearing the brand’s signature biker shorts way back in 2018. Aside from its A-list fanbase (the likes of Emily Ratajkowski, Kaia Gerber and Dua Lipa have also embraced its knits), the conscious brand uses 95 per cent recycled yarns in its collections, as well as working to eliminate single-use plastic from its factories and packaging. 

Bella Hadid wearing Re/Done jeans in SoHo, New York City, February 2021.

TheStewartofNY

Considering her love of all things vintage, it’s no surprise that Hadid is a fan of Re/Done, which began with a mission to give old Levi’s a second life by reworking them into new designs. In fact, the fashion-insider favourite is now taking this one step further by launching a resale section on its site, ensuring that its upcycled denim continues to be worn for as long as possible. 





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